LIAP #05 - Turnaround Management of A&W(M) Sdn. Bhd.
LIAP #05: Corporate Turnaround Management of A&W Malaysia About 25 years ago, TDM Berhad, a publicly listed company on the Kuala Lumpur Stock Exchange (KLSE), took full control of A&W (M) Sdn. Bhd. I was a director of both companies at the time. Prior to this acquisition, TDM owned only a 30% equity stake in A&W, which was losing approximately RM300,000 annually. The acquisition was a strategic corporate decision aimed at: 1. Diversifying TDM’s revenue streams from plantation-based income to the food and beverage (F&B) industry. 2. Reducing financial losses and improving the group’s overall revenue and profitability. The Turnaround Strategy To achieve these objectives, we formed a Corporate Turnaround Management (CTM) team comprising two directors and senior management of A&W. Turnaround management is essentially a business project, and like any project, it required: • Meticulous planning • Disciplined execution • A clear vision of the desired outco...